Remember, Facebook marketing is about connecting and building relationships with real people, not brands. Tip #2: Know Your Audience You need a community manager who can connect with your audience.Īlso consider your ideal audience and make sure your community manager is comfortable connecting with your audience and is able to build rapport with them easily. Here are six personality traits of a superstar community manager: When looking for the right community manager for your page, you want to make sure his/her personality is a good fit for your audience. To help you find the right fit for your page, below are three tips to guide your decision. A good community manager is key to building a strong community. The community manager should be aware of the company’s Facebook marketing plan and be well-qualified to execute that plan on a daily basis on your page. Most small to large businesses that have a Facebook page should consider assigning a community manager. If you have multiple admins on your page, the community manager is ultimately responsible for managing them as well. A community manager is an admin of your page who is responsible for managing the page and making sure it’s running smoothly. One way to streamline the time and resources that you put into your Facebook page is to assign a community manager. Specifically, it’s crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.Īlthough there’s a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort! The key to a successful Facebook page is to make sure you have a plan.

Facebook business manager