#Hyper casual games how to#

After that, the soft launch phase will give you insight if your game has hit potential. What differs hyper casual games from others is how fast they are produced. These games depend on low CPI because acquisition costs for these types of games have to remain low. In-App AdsĪds are naturally incorporated into the game and shown frequently. This makes it ideal for advertising your other apps within the game, along with other engagement techniques. A Loyal Player BaseĪs this format is highly addictive, the players are open to similar gaming experiences. It is designed to fit into almost every demographic. This type of game is mainstream – on purpose. However, features make players repeatedly hit the replay button. This is the type of game you will be reaching for when you have a short amount of time to spend. These games require no pre-game instructions. Let’s take a closer look at what a hyper casual game is made of. When you look at their basic features, this comes as no surprise. However, Q1 of 2020 is when this game saw tremendous growth, with more than doubled global installs – 103%, in comparison to Q4 2019. Since they first appeared in 2017, hyper casual game genre’s popularity has been on the rise. Some would even go so far as to define hyper casual games as a separate business model rather than a game genre. That’s because ads blend into the gaming experience. When it comes to monetizing a hyper casual game, the majority of their earnings – 95%, comes from ads. This is possible thanks to a clean design and basic mechanics behind the game. They are known for their short, fun, and gripping mobile gaming experience. What makes hyper casual games unique as a mobile game genre is just how simple they are.

#Hyper casual games how to#

You’ll also find out which metrics are most important to look at while trying to get the user to install the game, and those that should be tracked after you get the install.įinally, you will learn how to balance between in-app advertising and user retention to maximize your profits. We’ll talk about what caused this genre’s growth in Q1 2020 across 6 markets and which of them saw the biggest growth. To start with, we’ll explain the basic features of hyper casual games and how their monetization model works. Unity has provided its ad campaign data to compare the genre to others. In this report, the data was collected from 1,000 best performing apps and all other apps the Adjust’s system tracks. This research is based on a report by Unity and Adjust called Hyper casual gaming in 2020. You can use this information to improve both your game and your advertising. In this article, we’ve summarized the most important data and recent trends for this game genre. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust and Unity. To achieve this with hyper casual games you will need plenty of data. You want your mobile advertising efforts to pay off and we get you.